OUr Philosophy
- Care. Care about your customers. Care about your staff. Care about all those connected with you. Put people are where you will find your unique competitive advantage.
- Empower all those connected with you and, where appropriate, create communities which allow you to organize around the consumer, rather than around a product or service offering.
- Champion and focus on old people, women and children who are three key engines in the Caring Economy. Also, focus on niches and communities of interest, delivering unique products and services. In the digital age, it will pay to specialized.
- Focus on the value you deliver, not just the costs you save. Remember, the internet is not cheap to develop for, requiring quality brands, quality people and substantial ongoing investment.
- Let your information flow by focusing on the three properties of information. Content, structure and publication. Use information quickly and gain value from the momentum it creates.
- Keep the communication of your information as simple as possible. Cut through the hype and don’t fall into the trap of being complicated in the complex age.
- Think digital and study the lessons that are being learnt in software development. Learn from the internet too. Remember, the best way to succeed on the internet is to imitate how the internet itself became a success and this means thinking network.
- Learn to play, challenge the unchallengeable, think the unthinkable and encourage the heretic. Evangelize and bring other people with you. Embrace change and flow with the age.
- Protect and built your brand and good name. Trust is not easy to establish on the internet and those whom gain the consumer’s trust will reap the long-term rewards.
- Have a long-term vision of where you want to go. Don’t forget the information-poor consumer. Remember that we are citizens of an increasingly connected world. We cannot continue to ignore the injustice; poverty and faming that so many of our fellow citizens must daily endure
Thanks to all people who helped us form our company’s philosophy, including Gerry Mcgovern, David Molden and John Middleton.